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NetCrunch — The Smart Alternative to WhatsUp Gold

Unified Monitoring Without Limits or Complexity


What'sUp Gold made network monitoring accessible, but today's networks demand more than basic device checks and aging dashboards. NetCrunch delivers real-time visibility, unified monitoring, and effortless scalability — without rigid licensing, limited depth, or outdated user experience.

Built for Modern Networks, Not Stuck in the Past

Monitoring has evolved — but WhatsUp Gold hasn't.
Initially built for smaller networks and simpler times, WhatsUp Gold today struggles to meet the real-time demands of modern infrastructure.

NetCrunch takes a different approach: unified monitoring in real time and at scale across devices, flows, servers, the cloud, and applications.
Instead of adding feature packs, modules, or extensions, NetCrunch provides everything you need in one platform, ready to adapt as your environment evolves.

Modern networks need unified visibility, instant insights, and seamless scalability — not legacy frameworks stitched together by upgrades.
NetCrunch is built for today's dynamic networks, offering performance and simplicity that WhatsUp Gold can no longer match.

Unified Monitoring from Day One

NetCrunch delivers full-stack monitoring of devices, flows, servers, the cloud, and applications without the need to buy separate modules or extensions.

Real-Time Performance at Any Scale

Unlike older polling-based models, NetCrunch updates dashboards and alerts in real time, ensuring instant insights across thousands of monitored elements.

Predictable Growth Without Surprises

With NetCrunch, scaling your monitoring environment doesn’t mean renegotiating licenses or stacking costs — one platform, one license, built to grow.

  • Complete Monitoring Coverage

    Unified visibility across devices, flows, servers, and cloud

    NetCrunch delivers real-time, full-stack monitoring across network devices, traffic flows, servers, applications, virtualization, and cloud environments. Logs are collected natively without the need for separate clusters or external databases.

    ✅ NetCrunch ⚠️ WhatsUp Gold
    Network Device Monitoring (SNMP, WMI, Ping) ✅ Included ✅ Included
    Traffic Flows (NetFlow, sFlow, IPFIX) ✅ Included ✅ Included at higher tiers
    Server & Application Monitoring ✅ Included ⚠️ Included only in Enterprise tier
    Cloud Monitoring (AWS, Azure, GCP) ✅ Native multi-cloud support ⚠️ Basic plugin support
    Log Management ✅ Built-in Syslog, Event Log collection ⚠️ ElasticSearch cluster required
    Virtualization Monitoring ✅ VMware, Hyper-V native ⚠️ Basic plugin-based support

    WhatsUp Gold provides basic device and flow monitoring but relies on external ElasticSearch deployments for scalable log management, adding operational complexity. Hybrid cloud monitoring coverage is available only at higher subscription tiers.

    WhatsUp Gold provides surface-level visibility but adds operational complexity for full-stack or hybrid environments, especially in log and cloud monitoring.

    WhatsUp Gold struggles to offer full-stack visibility, especially across cloud and hybrid environments, and its outdated data presentation limits operational value.

  • Smarter Configuration & Automation

    Policy-driven setup, scaling, and changes without scripts

    NetCrunch uses a policy-based engine that automatically discovers devices, applies appropriate monitoring templates, adapts to changes, and enforces consistent configuration across thousands of nodes. Policies dynamically adjust as devices are added, removed, or modified, ensuring minimal manual maintenance.

    ✅ NetCrunch ⚠️ WhatsUp Gold
    Automatic Device Discovery ✅ Policy-based and adaptive ⚠️ Basic scanning only
    Monitoring Template Assignment ✅ Dynamic by role ⚠️ Manual or limited template use
    Mass Configuration Changes ✅ Policy-driven bulk updates ⚠️ Manual edits required
    API & Scripting Support ✅ Full scripting and REST API ⚠️ Partial API, limited scripting
    Scaling Policies with Environment Changes ✅ Native and automated ⚠️ Requires manual adjustment

    WhatsUp Gold requires manual configuration of devices, monitors, and notifications. While discovery scans exist, real policy-driven automation is missing. Bulk changes often require manual editing or template cloning, and maintaining consistent monitoring across larger environments quickly becomes labor-intensive.

    WhatsUp Gold's lack of true policy-driven automation forces administrators to do constant manual configuration work, especially as networks grow and change.

  • Intelligent Alerts Without Noise

    Smarter event handling, fewer false alarms

    NetCrunch offers real-time event correlation, suppression policies, multi-step escalations, and automated response actions, ensuring teams stay focused on real, actionable incidents. Its alert system can intelligently group related events, suppress known conditions, and trigger remediation workflows.

    ✅ NetCrunch ⚠️ WhatsUp Gold
    Smart Event Correlation ✅ Automatic correlation engine ❌ No built-in correlation
    Multi-Level Escalations ✅ Policy-based escalation paths ⚠️ Basic alert escalation only
    Noise Reduction ✅ Suppression and grouping rules ⚠️ Manual threshold tuning needed
    Automated Response Actions ✅ Over 40 actions supported ⚠️ Limited notification actions
    Cross-System Alert Visibility ✅ Unified event view ⚠️ Fragmented per device or type

    WhatsUp Gold provides only basic threshold-based alerting. Without built-in correlation or noise reduction, large environments can quickly become overwhelmed by redundant alerts. Manual tuning of thresholds is required to keep alert storms manageable, and automation options are limited to basic notifications without intelligent suppression or escalation.

    WhatsUp Gold's basic alerting system lacks intelligent correlation and suppression, often leading to alert floods that overwhelm operations teams in larger environments.

  • Fast, Real-Time User Experience

    Responsive dashboards and instant updates

    NetCrunch offers a modern, real-time web interface built for speed and clarity. Dashboards are designed to display key information without overwhelming users, using dynamic tables with live filtering, sorting, and drill-downs for immediate action.

    ✅ NetCrunch ⚠️ WhatsUp Gold
    Real-Time Dashboard Updates ✅ Instant without refresh ⚠️ Periodic full page reload
    Navigation Speed ✅ Smooth, logical navigation ⚠️ Disjointed, easy to get lost
    Modern Web Architecture ✅ SPA-based, real-time UI ⚠️ Likely old jQuery MPA model
    Dashboard Design ✅ Focused, actionable views ⚠️ Bloated tiled dashboards
    Table Functionality ✅ Filtering, sorting, live drilldowns ⚠️ Basic sorting only
    Mobile Optimization ✅ Fully responsive ⚠️ Limited mobile usability

    In contrast, WhatsUp Gold's tiled dashboards often overload users with redundant views that could be better managed with a single dynamic table. Navigation between views is clunky and disjointed, making it easy to lose track of previously opened dashboards. Its legacy UI — likely built on older jQuery technologies — feels heavy and outdated, requiring full page refreshes for updates instead of real-time rendering.

    WhatsUp Gold's outdated dashboard design, slow navigation, and clunky table functionality make it difficult to manage dynamic environments efficiently.

  • Simple Licensing, No Surprises

    One platform, one license — subscription or perpetual ownership

    NetCrunch offers flexible licensing options, including annual subscriptions and perpetual licenses with optional Upgrade Subscription renewals. Both models include full-stack monitoring — covering devices, flows, servers, cloud, applications, and logs — without requiring modular add-ons or costly backend setups.

    ✅ NetCrunch ⚠️ WhatsUp Gold
    License Types Available ✅ Subscription or Perpetual ⚠️ Subscription only
    Included Upgrades & Support ✅ Always during subscription or active Upgrade Subscription ✅ During active subscription
    SQL Server Requirement ✅ No ❌ Yes (production deployments)
    Log Management Requirement ✅ Built-in storage ❌ Requires ElasticSearch cluster
    Database Infrastructure Overhead ✅ Minimal ⚠️ SQL + Elastic + IIS complexity
    Total Cost Predictability ✅ High ⚠️ Low (due to backend scaling costs)

    WhatsUp Gold uses a subscription-only model, with higher tiers required for full functionality. In addition to licensing, it demands SQL Server licensing for production use and ElasticSearch clusters for scalable log management, significantly increasing the total cost of ownership.

    NetCrunch offers customers flexible ownership options and lower infrastructure costs, while WhatsUp Gold's reliance on external databases and clusters significantly increases its long-term total cost of ownership (TCO).

  • One Platform Replaces Multiple Modules

    NetCrunch delivers full-stack functionality without backend complexity

    NetCrunch consolidates essential monitoring capabilities — network devices, traffic flows, servers, applications, cloud, virtualization, and logs — into a single platform without requiring expensive additional components.

    WhatsUp Gold Feature Pack ✅ Covered by NetCrunch? Notes
    Network Monitoring ✅ Yes Core device monitoring included
    Flow Monitoring ✅ Yes Full NetFlow, sFlow, IPFIX support
    Application Monitoring ✅ Yes Servers, services, processes monitored
    Cloud Monitoring ✅ Yes AWS, Azure, GCP support built-in
    Virtualization Monitoring ✅ Yes VMware and Hyper-V monitoring included
    Log Management ✅ Yes Syslog, SNMP Traps, Event Logs included

    While WhatsUp Gold bundles core features into subscription tiers, achieving comparable visibility often requires deploying SQL Server, ElasticSearch clusters, and Windows/IIS services, introducing infrastructure overhead that NetCrunch avoids entirely.

    NetCrunch eliminates the need for costly backend components like SQL Server and ElasticSearch, delivering full-stack monitoring in a streamlined deployment.

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